This is a press release from Procter & Gamble:
< style="text-align: center">P&G Acquires Natura Pet Products < align="center">< align="center">P&G Expands Additional in ‘Super Premium’ Pet Foods Segment
CINCINNATI, May possibly 5, 2010 /PRNewswire by means of COMTEX/ –The Procter & Gamble Organization (NYSE: PG) has signed an arrangement to acquire Natura Pet Products, Inc., a privately-held pet food organization primarily based in Davis, California.
This move enables P&G to increase into the attractive “holistic and naturals” segment of the pet food category, complementing P&G’s present Iams and Eukanuba brand names and helping the Corporation advance its overall growth method of “reaching more shoppers in much more parts of the world a lot more totally.”
Natura’s manufacturers include Innova, Evo, California Normal, Healthwise, Mom Nature and Karma. These brand names are marketed in a limited quantity of pet specialty shops and by way of veterinarians, mostly in the United States and Canada.
“These remarkable brands and the fantastic staff of Natura Pet Products will complement our Eukanuba and Iams makes very effectively,” stated Dan Rajczak, senior vice president of P&G’s global pet treatment and snacks companies. “This acquisition offers us a powerful place in the holistic and natural pet meals segment. It will allow us to improve the wellness and effectively-currently being of even more canines and cats and represents an thrilling new source of progress for our organization.”
“It really is time for the proper business to consider our makes to the next degree of expansion. P&G is that organization,” stated John Rademakers, founder and operator of Natura Pet Merchandise. “We know that P&G will honor our background as they capitalize on their strengths to create these brand names.”
Natura Pet Products employs about 140 iniduals, primarily at its manufacturing internet sites in San Leandro, California and Fremont, Nebraska. P&G is targeting to shut this offer in about a month, issue to customary closing problems and regulatory clearances. Specific terms of the offer are not becoming disclosed.
About Procter & Gamble
4 billion occasions a day, P&G brands touch the lives of people all around the entire world. The company has 1 of the strongest portfolios of trusted, top quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Constantly(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Achieve(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes about 135,000 employees working in about eighty nations worldwide. Make sure you check out http://www.pg.com for the most recent news and in-depth information about P&G and its brand names.
Resource Procter & Gamble
< style="text-align: left">For these not informed of Procter &Gamble, they are a huge conglomerate which manufactures many popular makes like those detailed above. Unfortunately, since they are a huge corporate entity, the good quality of their pet food appears to suffer. All the well-liked, large-good quality pet foods sold by Natura- Innova, Evo, California Naturals, Healthwise and Karma- will now be part of the Procter & Gamble super-conglomerate.
Before you make a selection 1 way or the other regarding regardless of whether to continue feeding meals earlier produced by Natura, make positive you do your analysis into Procter & Gamble to make a decision regardless of whether their values and pet food high quality meet your expectations.
 
Here are a few hyperlinks to get you started:
 
-Iams Cruelty- internet site designed by PETA to expose cruel animal testing at IAMS
-Uncaged- far more information about Iams animal testing, in addition many links
-Chazhound- Forum with pasted letter from P&G to merchants stating good quality of Natura will stay the exact same
-Pet Meals Ratings- Site that reviews pet food items from several businesses
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